The AHDB Beef and Lamb Better Returns Programme (BRP) encourages English beef and sheep producers to evaluate their businesses to identify where improvements can be made in terms of cost reduction, environmental impact and animal performance.

BRP skills and knowledge transfer work is carried out through a programme of direct communication with livestock producers combined with practical, free events across England, backed up by a range of informative literature and other resources.

The programme is funded mainly by AHDB Beef and Lamb and backed by industry wide beef and sheep steering groups.